Wizarding World of Harry Potter Boon to Universal Orlando

The Wizarding World of Harry Potter is breaking records at Universal Orlando Resort. The much-anticipated theme park opened just a year ago at Universal’s Islands of Adventure.

According to WESH:

For the three months ending June 30, Universal reports attendance was up 41 percent compared to a year ago. Park guests are also spending more on food and merchandise with each visit, Universal said. On average, each guest is spending about $5 more compared to a year ago.

Universal attributes increased spending to its vast array of Potter-themed food, beverages and merchandise.

In fact, compared to a year ago, merchandise revenue nearly doubled.

More Butterbeer, anyone?



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