Welcome "Worlds of Discovery"

Busch Entertainment is making an attempt to rebrand its family of theme parks as “Worlds of Discovery.”

When Aquatica – the waterpark that only SeaWorld could create – joins the Worlds of Discovery parks in spring 2008, it will complement the SeaWorld experience. Along with Discovery Cove, these three parks in Orlando offer unique ways to connect with the world of the sea. The Worlds of Discovery parks also include SeaWorld parks in California and Texas, Busch Gardens parks in Tampa, Fla. and Williamsburg, Va., their adjoining water parks, Adventure Island and Water Country U.S.A., and Sesame Place near Philadelphia.

I assume the parks will also retain their “traditional” names, so I’m not sure how much difference this is going to make in public perception. We shall see.

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