Universal Formally Opens The Simpsons

First it was The Simpsons, then The Simpsons — The Movie, then The Simpsons — The Ride, which has been in previews and soft opening for a few weeks.

Now it’s The Simpsons — The Ride’s Press Release!

Orlando, FL (May 15, 2008) – You’ve seen the show, played The Game, watched The Movie. And now, yes, it’s finally here. You can ride – The Ride.

America’s favorite animated family has arrived in Orlando – with their very own mega-attraction. The Simpsons Ride officially opened today at Universal Orlando Resort. The new attraction plants guests smack in the middle of a brand-new Simpsons adventure – a ride adventure so big, so funny and so thrilling it’s no surprise it took years to make.

In an unprecedented collaboration, Executive Producer James L. Brooks, Creator Matt Groening and Executive Producer Al Jean in association with 20th Century Fox Television and the creative teams of Gracie Films and Universal Theme Parks have accomplished what has never been done before – the launch of the world’s first authentic mega-attraction of The Simpsons.

“The Simpsons Ride” showcases everything the hugely popular television series has made famous and that Simpsons fans love . . . a great story, humor and irreverence that are pure Simpsons, with original animation starring cast members Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, and guest star Kelsey Grammer.

Guests are swept into Krustyland, a theme park created by the show’s cash hungry clown. Meanwhile, maniacal Sideshow Bob has escaped from prison and has taken control of the park to get his revenge on Krusty and the Simpson family. Hand-picked by Krusty to be the first to ride his newest attraction, you are thrust into the middle of the action.

The attraction is larger than life – from the 28-foot-tall Krusty the Clown at the entrance (guests walk through Krusty’s mouth on his extended tongue) to the giant wrap-around cinematic experience created for this great new adventure. Guests soar through Krustyland and Springfield on a ride that features the world’s first-ever cork screw that’s animated!

“I take with all due sense of mission and humility the opportunity to spray water and spritz baby
powder at Universal patrons,” says James L. Brooks.

“For twenty years I’ve been dreaming about this, and here it is — a wild, thrilling Simpsons Ride put together by a huge number of talented artists and amusement-park maniacs,” says Matt Groening.

“The Simpsons Ride is Universal at its best: bringing blockbusters to life in entirely new ways,” said Tom Williams, Chairman and CEO of Universal Parks & Resorts. “And with its unique sense of humor and enormous popularity, it is the perfect complement to our brand of entertainment.”

“We have created the ultimate Simpsons experience,” said Mark Woodbury, president of Universal Creative. “It’s a wild ride through the world of the Simpsons – up close and with the whole family, Homer, Marge, Bart, Lisa and Maggie – like you’ve never seen her before.”

“We’re bringing the fun and joy of The Simpsons to millions of fans in the most immersive way possible. The Simpsons Ride is a blast!”, said Elie Dekel, Fox’s Executive Vice President of Licensing.


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