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Universal follows Disney in raising prices


Fresh on the heels of Walt Disney World, Universal Orlando Resort has raised its prices.

Would you expect anything else?

Apparently, it’s common practice for Universal follow WDW when it comes to price increases, so it shouldn’t come as a surprise.

The $3 increase to $85 for a one-day, one-park ticket now matches Disney’s price; the cost of multi-day tickets has also been raised. However, Universal said it has doubled the discount for multi-day tickets purchased on line.

And, according to the Orlando Sentinel:

Universal made even steeper increases to other ticket options. Gate prices jumped between 7.1 percent and 11.4 percent for two-, three- and four-day tickets. The steepest increase was for a three-day basic ticket – which include admission to only one of Universal’s two theme parks per day – which climbed from $139.99 to $155.99.

Florida residents benefit since the cost of their one-park tickets as well as annual passes remain the same — $160 to $350.

It begs the question: Can SeaWorld be far behind in raising its prices?

Universal is certainly not hurting for business. Attendance is up 20 percent since the Wizarding World of Harry Potter opened a year ago at Islands of Adventures. It’s been announced that J.K. Rowling is planning some new ventures, but according to the Orlando Business Journal, Universal is not involved.

 




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