‘Middle-Earth’ Coming to Universal Orlando?

As with all rumors concerning Universal, this one is unconfirmed.

However, according to Richard Bilbao of the Orlando Business Journal, who reports from a MiceChat tweet, that The Saul Zaentz Co., filed for a new trademark for “Middle-Earth” that covers its use in amusement parks. Zaentz is the owner of the film, merchandising, stage and other rights of Lord of the Rings and The Hobbit.

Specifically, the trademark addresses any rights regarding “children’s entertainment and amusement centers, namely interactive play areas; entertainment in the nature of an amusement park ride; entertainment services in the nature of an amusement park show; entertainment services, namely arranging and conducting special events at an amusement park; entertainment services, namely arranging for ticket reservations for amusement park attractions; organizing and arranging exhibitions for entertainment purposes; providing amusement parks; providing recreation facilities; providing theme park services.”

Translation: If any theme park (cough, Universal, cough) is looking to build a new themed area set in the world of Lord of the Rings and call it Middle-Earth, then it has to pay dues to The Saul Zaentz Co.

Bilbao adds that the timing is interesting because there are additional rumors that Universal that Universal is acquiring the rights to Lord of the Rings in conjunction with new rides, shows, and merchandise. And then the question is raised as to where that new land would go.

First things first. Let’s get the Hogswart Express up and running! And Transformers completed and open!



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