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Busch Parks Pushing Deals for Florida Residents


The Busch parks . . . excuse me, the Worlds of Discovery are pushing special “staycation” deals for Florida residents. From the press release:

The Worlds of Discovery announced today a new ticket that offers Florida residents a great new way to experience adventures found nowhere else in the world. Available starting today, the “Pick Two” combines visits to any two of the Florida Worlds of Discovery – SeaWorld Orlando, Aquatica, Busch Gardens Tampa Bay and Adventure Island – for only $79.95.

For guests who want unlimited visits at a value unmatched by any other theme park, Busch Gardens and SeaWorld’s “Pay for a Day” offer has been extended through Labor Day. With a Fun Card, Florida residents can enjoy unlimited admission through the end of 2008 to either SeaWorld or Busch Gardens for the price of a single-day ticket. The “Pay for a Day” offer is available online or at the parks’ front gates, and will be the same price as a single-day admission.

As you may have noticed, Discovery Cove, which is very much one of “the Florida Worlds of Discovery,” is not included in this deal.

I found this press release especially interesting for the way it pushes the Worlds of Discovery brand front and center. Maybe I’m reading too much in to all this, but it seems to me that SeaWorld et. al. are trying to look less and less A-B and more and more WoD in preparation for what seems like an inevitable spin off of the theme parks.

Of course, this promo also reflects the growing uneasiness of all the parks over what $4-plus gas is going to mean for attendance.




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