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"Are Your Kids Trying To tell You Something?"


Universal orlando, which already has pretty solid reputation as the “adult” theme park complex in Orlando is trying to broaden its appeal by bringing in younger visitors. Actually, anyone who has visited the parks knows that both Universal Studios and, especially, Islands of Adventure already have a large teenage following.

But the Orlando Sentinel is reporting on a clever new ad campaign aimed squarely at the younger set.

To drive home that point, one of Universal’s new TV commercials, which started airing Monday, features a young girl standing in front of the Incredible Hulk coaster at Islands of Adventure, declaring, “If I had to hug one more princess on my vacation, I was going to hurl.”

That cuts to a young boy at Islands of Adventure’s Doctor Doom’s Fearfall declaring, “Sure I liked fairy tales. When I was 5.” Then a girl stands in front of the Jurassic Park River Adventure and says, “In case you forgot, I’m not 8 anymore; I’m 81/2.” The commercial then asks, “Are your kids trying to tell you something?”

The campaign is most likely in response to the 8.5 percent decline in attendance posted last year. But that was most likely due to the overwhelming marketing juggernaut launched by Walt Disney World’s 50th birthday celebration, so the numbers are probably not as dire as they look.




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