A Kinder, Gentler Universal Orlando?

“Vacation Like You Mean It” is the title of Universal Orlando’s new advertising campaign.

It has a distinctly more sentimental family-oriented feel, less of the uber-male punch associated with the likes of Transformers. The narrator is soft-spoken and the message is all about vacationing with your family.

According to Ken Pilcher of Local 6 Theme World, “…this is the resort clearly taking aim at the Disney crowd and using a page from the Disney playbook.”

What do you think?

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