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CityWalk – Shopping in CityWalk


The designers of CityWalk had a difficult challenge when it came to creating retail spaces that would both complement and enhance their entertainment district. How do you create an upscale shopping experience that has the strength and credibility of major “brands” without offering “the same old thing,” familiar big-name shops just like the ones holiday-goers have back home? And to hold its own against the entertainment venues, the shopping has to be pretty entertaining in its own right, without overwhelming CityWalk’s prime reason for being. By and large, management has met the challenge.

The shopping here is fun without being overbearing, and the range of goods for sale fits in very well with the customers who come here — people on vacation, bent on having fun rather than purchasing necessities. There’s probably nothing here that you can’t live without, but there’s also plenty of stuff you’d love to have, either as a special treat for yourself or as a gift for friends and family who couldn’t make the trip with you. Prices, on the whole, are surprisingly moderate. Oh sure, you can drop a bundle if you want, but there’s plenty here to appeal to a wide range of budgets.

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Universal Orlando 2011

 

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