Hollywood Boulevard funnels visitors from the studio entrance to the central lagoon and serves as a primary route for visitors on their way out. Much of it has been given over to a variety of shopping experiences. The Boulevard itself is an imaginative recreation of major Hollywood facades, some of which still exist and others of which have vanished into the realm of cherished memories. It makes for a pleasant stroll and a fitting introduction to the movie-themed fun that awaits you in the rest of the park.
The Brown Derby is hard to miss: it's the big hat across from T2:3-D. Unlike the Hollywood original, this one isn't a restaurant but a hat shop, befitting its shape. A variety of bags and sandals are also sold here.
Silver Screen Collectibles opens onto the Plaza of the Stars, just across the street from the Universal Studios Store. At the other end, it merges with Lucy: A Tribute. Expect to find T-shirts and other merchandise featuring cartoon characters. Betty Boop merchandise is prominently featured. The special Lucy section, strategically located at the entrance/exit to Lucy: A Tribute stocks a selection of DVDs and a smattering of books and T-shirts in homage to the great redhead
You can’t miss Cyber Image if you see Terminator 2: 3-D Battle Across Time (and you should); you walk right through it when you leave the theater. Here’s your chance to dress just like Arnold in pricey black leather, muscles not included. For the less well heeled there are T2 and superhero T-shirts. DVDs of The Terminator and other sci-fi films are usually available.
Studio Styles is the small jewelry store sandwiched between Schwabs Pharmacy and the now-defunct Darkroom photo developers (remember film?). It offers costume and semi-precious earrings, necklaces, and pins. “Olympia” beads and charms ($5-$20) are featured, as are souvenir coins and watches. Check out the reproduction rings based on baubles worn by Marilyn Monroe and Claudette Colbert ($150-$200).
Next to Mel’s Diner, under the sign that says “Williams of Hollywood,” you’ll find Theatre Magic Shop, a fascinating boutique that gives away (well, sells) the secrets of the magician’s trade. The target audience is the absolute beginner and most of the magic kits sold here come with an instructional DVD to help bring you up to speed quickly. The big seller is “The Levitator,” a trick that lets you magically spin cards in mid-air. There are frequent magic demonstrations timed to attract the crowds pouring out of the nearby T2 and Horror Make-Up shows.
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